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Best Blogs & Publications to Learn SEO

If you want to learn about search engine optimization (SEO), you’re going to have to read a lot
You’ve got a lot to learn
The fact is the best and most successful SEO professionals are those who stay up to date with all the latest developments
You must be devoted to the game, constantly learning and educating yourself. In the fast moving world of SEO the only constant - IS change. There is no shortage of resources where you can find advice about SEO maketing, But their are some blogs and publications offer more trustworthy and reliable information than others

That’s why, as you read any SEO tips or advice online, you should always remember this: Don’t trust everything you read. While these SEO blogs and publications are usually pretty reliable and accurate, again, it’s important to think about and test any strategies, tactics, or ideas you read about. Every brand, business, and website is unique – there is not a one size fits all solution

Below is a list of some of the best blogs and publications to learn about SEO


Google Webmaster Central Blog

Get news straight from Google at the Webmaster Central Blog. Google shares updates about crawling, indexing, and ranking on this blog

In addition, you’ll discover when new features are coming to the organic search results; get helpful reminders on topics like hacking and following Google’s Webmaster Guidelines; and learn about the latest updates to popular tools like the Search Console

Bonus resource: Check out Google’s Search Engine Optimization Starter Guide (PDF). It was last updated in 2017, meaning the info you’ll find in here is definitely worth a read


Search Engine Journal

Founded in 2003 by Loren Baker, Search Engine Journal – the site you’re on right now – provides industry news, analysis, insights, and guides for search marketers
Our core editorial focus is all things SEO, PPC, social media, and content marketing

Every day, you’ll find a steady stream of stories featuring tips and advice from SEJ staff, as well as a variety of respected and experienced voices from the search community
We also run regular webinars on today’s hottest topics and talk to the top industry authorities, experts, and influencers on our Search Engine Nerds podcast
In addition, SEJ also hosts SEJ Summit, an intensive one-day conference filled with quality education and networking


Search Engine Land

Launched in 2007 by Danny Sullivan (one of the most influential people in the history of the search industry) after he left Search Engine Watch
Search Engine Land provides daily breaking news and coverage of all aspects of the search industry
In addition to having an experienced editorial team, SEL features a variety of industry experts who share tips, tactics, and strategies, mainly on the topics of SEO and PPC
SEL’s parent company, Third Door Media, also runs a popular conference series, SMX.


Search Engine Roundtable

Barry Schwartz created Search Engine Roundtable in 2004 as his personal notebook about the SEO industry
This site is all Barry, all day, as he provides brief daily updates and opinions on the latest industry news, events, and social media discussions


The SEM Post

Respected industry veteran Jennifer Slegg is editor of The SEM Post, which she founded in June 2014
In addition to providing daily news updates on the latest in SEO, Slegg regularly spots many features Google and Bing are testing and often takes a deep and comprehensive dive into major algorithm updates and changes to Google’s quality rater guidelines


Stone Temple Digital Marketing Excellence Blog

The Digital Marketing Excellence Blog is from Stone Temple Consulting, a digital marketing agency founded in 1997 by CEO Eric Enge, one of the most respected people in the search industry
You can expect a new post or two every week from this blog
You can read about SEO, content marketing, analytics, and social media
In addition to conducting original research, Stone Temple also produces a popular video series called “Here’s Why” featuring Enge and Mark Traphagen, Stone Temple’s senior director of brand evangelism.


GSQi Blog

Glenn Gabe, president of digital consulting service G-Squared Interactive, writes the GSQi blog
You’ll find posts on digital marketing strategy, PPC and social media advertising, and analytics
However, Gabe mainly writes on advanced technical SEO topics. He also is constantly watching Google’s algorithm for updates and fluctuations
Whenever a major algorithm update happens, you’ll want to check out Gabe’s analysis


The Moz Blog

The Moz Blog, published by popular SEO software provider Moz, features tips and advice on the topics of SEO, social media, and content
Typically, you can expect to find four to five posts a week here
One of their most popular features is Whiteboard Friday, where an expert (usually Moz co-founder Rand Fishkin) will break down a large topic via a whiteboard


SEO Theory

Michael Martinez, president and co-founder of Reflective Dynamics, started SEO Theory in 2006
Here, you’ll find lots of great posts that all aim to explain how SEO and search works
Fair warning: the stuff you’ll read here isn’t aimed at beginners


Understanding Google My Business & Local Search / LocalU

This has been the go-to place for local businesses since 2006
It’s all local, all the time. Mike Blumenthal’s blog will keep you up to date on all the latest developments in local search
For even more of Blumenthal, check out his weekly video recaps at Local University


State of Digital

Founded in 2010 by Bas van den Beld, State of Digital offers articles on SEO and more digital marketing topics (social, content, etc.)
Although this site is more geared toward a European audience, you’ll find lots of great insights here
Plus, the concept of State of Digital is pretty brilliant


Portent

Portent is a Seattle-based digital marketing agency run by Ian Lurie (one of my personal favorite writers in SEO).
On the Portent blog, you’ll find tips, guides, and some unique takes on all things SEO and digital marketing.


SEMrush Blog

The SEMrush blog comes from the maker of the popular keyword and competitive research tool.
Covering SEO, PPC, and content marketing, you’ll find a new article post here every day from members of the SEMrush team and industry experts.


Go Fish Digital Blog

You’ll find Bill Slawski (of SEO by the Sea fame) writing here, often about patents,
as well as other members of the Go Fish Digital team about once a week on various search and digital marketing topics.


Beanstalk Internet Marketing Blog

If you don’t have a lot of time to read the hundreds of posts being published every week on SEO, PPC, and social media,
the Beanstalk Internet Marketing blog has you covered.


Yoast SEO Blog

Yoast, founded by Joost de Valk, is best known for its popular (and free) Yoast SEO for WordPress plugin,
but they also have a blog that mainly focuses on WordPress SEO, technical SEO, and content.


Distilled

This blog comes from online marketing agency Distilled, founded by Will Critchlow.
Once or twice a week you’ll find a post from a Distilled team member about SEO, mobile, social, CRO, and other digital marketing topics.


WebmasterWorld

Is one of the longest-running and most trusted forums among SEO professionals and webmasters.
You’ll find up to the minute discussion and debate on the latest news as well as questions from webmasters trying to solve problems and improve their SEO.


Backlinko

Typically, you’ll find one or two new or updated posts per month on the blog,
usually featuring actionable tactics and data-backed case studies.


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