You may be wondering why your email address matters enough to secure an email host.
Think back to some of the emails you’ve received from the companies you do business with.
Also think about how you may have felt when you saw the sender’s email address.
john348@Gmail.com - logos259@Hotmail.com - email@example.com
After spending time deciding on the best domain name to represent your business, adopting a generic Gmail,
Yahoo or Hotmail email account will not create the professional image you’re looking for.
In fact, people will wonder if your business is genuine.
You also run the risk of your email being treated as spam and never actually landing in your intended recipient’s inbox.
“firstname.lastname@example.org" will always look cheaper and less professional than "rshwebrshweb.com"
If you’re just starting out in your business, sometimes the easiest choice is to make use of free services.
Email has become the primary tool for communication in work and personal life.
Many of us use free email services to set up email accounts, however, there are disadvantages and unknown costs to this.
Free email addresses are often long and confusing, and they include impersonal domains, like @Hotmail and @Gmail.
In business, it is vital to create the right impression - you need an email address that is both unique and memorable.
You get complete control over your online persona.
Using your own domain name makes it easy for others to email you and remember your address.
It helps establish credibility by showing you are a real company with real employees, products and services.
Your domain name gives you're a presence on the Internet.
Many people will look for your website when they receive an email from your by taking the part after the @ (ie. @doteasy.com).
When your website appears, it validates and authenticates you and your products or services.
Authentication is very important because of the amount of spam each of us receives from many free email service providers, such at @Hotmail.com.
Establishes/reinforces your online identity
Differentiate yourself from competitors (and spammers)
Lets your customers know you mean business
Essentially there is no customer service for free email services.
If you have a problem with Hotmail, Yahoo, Google mail or whatever free email service you're using, you have nowhere to turn when you have a problem.
So if you want to be taken seriously, what’s the alternative? Find a good email hosting service provider.
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