The World Wide Web is a wonderful place that offers virtually endless possibilities for e-commerce, information exchange, networking, or entertainment.
Unfortunately, not everyone online is sincere and trustworthy.
That’s why websites and email servers need to implement strong security measures that will protect their users and visitors
It establishes trust between you and your customers or visitors.
When a website using HTTP is protected by SSL, it inherits the letter “S” at the end.
HTTPS keeps your information secured in two separate ways
It encrypts your data to make it impossible to obtain your private information
It also provides a reliable identification mechanism that the site you are visiting is not an impostor.
Is that you are making your website more secure.
There is evidence that the use of security seals can improve lead generation by over 40 percent.
According to research performed by GlobalSign, more than 80 percent of respondents would abandon a purchase if there was no HTTPS in use.
Not only do your visitors pay attention to your site's security,
But so does Google. Security is at the heart of what Google does these days.
That’s why Google has listed HTTPS as a ranking factor.
Switching to HTTPS is fairly straightforward for smaller websites.
For larger websites, it can be more complicated, from an SEO perspective and requires skilled technical staff to make the changes.
Using HTTPS will increasingly be the norm rather than the exception, and you should plan to migrate sooner rather than later.