The Importance Of Mobile Friendly "Responsive" Websites

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What is a mobile friendly website?

Mobile friendly websites are built to automatically adapt to whatever device is viewing the site. Whether visiting from your phone, a personal computer with a 21 inch monitor, a 15 inch laptop, a 7 inch tablet or a 2.5 inch mobile device, The website will automatically configure itself to any device to ensure the site is easy to navigate

If you do a Google search on your mobile device, you will see that Google has labeled which sites are Mobile-friendly in the results. Obviously if your site does not have this label next to it, you are far less likely to get visitors to your website from mobile users

This has been a huge wake up call for any developers and website owners who haven’t been updating their sites to be mobile responsive. Google rolled out changes on April 21st, 2015 to it’s algorithms that expanded its use of "Mobile Friendliness" as a ranking factor. This means that a lot of websites out there could be hit pretty hard in the mobile search results


How to check if your website is mobile friendly?

If you are unsure whether your website is mobile responsive, you can type your URL into Google’s Mobile-Friendly Test And or use their Mobile-Friendly Guide for some good tips on how to upgrade your site. Google already penalizes websites that do not have a mobile-friendly version of their site by giving them less visibility in search results when browsers are using mobile devices

Bing's Mobile Friendliness Test Tool


What should you do if it isn’t mobile friendly?

Contact your web designer and ask them what needs to be done to make your website mobile-friendly Also RSH Web Services offers custom solutions to upgrade or even completely re-design your website to mobile friendly solutions. The technology we offer includes custom designs for different mobile devices, meaning you can have different content for tablets, cellphones or for desktops. In general the mobile market grows more and more each day, and regardless of the necessity of being Google compatible, It's important for any business owner to understand why you don't want a negative user experience of any visitor to your non-mobile friendly website


More Purchases are now occurring with Mobile Devices Than Desktop Computers

It is no wonder that more on-line purchases now occur on mobile devices than desktop computers. As more than 1.2 billion people use their smart phone. These users prefer to make purchases on their mobile devices. Almost 40% of all e-commerce transactions are now made on mobile devices. If your website is not optimized for mobile users you are missing out on valuable conversions and sales. You want to make it as easy as possible for people to complete the sale. The ease of use of your website on all devices is vital to the amount of transactions made


Having a Competitive Advantage

More businesses understand the importance of mobile friendly websites to attracting customers and making sales. But still around 60% of websites are still not optimized for mobile use. An easy way to gain a competitive advantage is a mobile friendly website


Google LOVES Mobile Friendly Sites

Having a mobile friendly website will help to improve your website ranking on search engines. Nowadays Google indexes your site based on the mobile version, this is called mobile-first indexing. They favor sites that have designs that are mobile friendly If your website is not optimized for mobile use it could negatively affect your rankings


Your Website and business reputation

A mobile website is not a luxury, it is a necessity A mobile friendly website affects more than just your web sales and traffic, it can affect your businesses reputation. If you do not have mobile friendly site, no matter how useful of unique your products or services are. You will be missing out on allot of valuable web traffic. A company without a mobile friendly website will be viewed as "old fashioned" or "outdated". Do not loose valuable traffic and risk running your reputation, when it is so easy to go mobile friendly


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