If you're serious about doing business online, you need SSL. It's the best way to protect user data and defend against identity theft. Many customers will refuse to do business with a website that doesn't have an SSL certificate. Displaying your SSL Site Seal tells customers they can shop with confidence, knowing they're protected.
With cPanel a free SSL cert is available. Making it easier to build a secure Internet. We are excited to deliver these new features, and we hope that they advance both the business of web hosting and the security of online communications.
These certs are already install through cPanel and ready to go, just type in the "https" before your domain name
Normally paid certs are a little stronger and more widely accepted by all browsers, or if you need multiple, wildcard or green bar certs then paid is the way to go
Single-domain SSL certificates provide security for a single fully qualified domain name. The validation process is normally performed via email or DNS. The owner is requested to prove admin right by receiving and confirming an email sent to an administrative email for the domain, or by configuring some specific DNS records for the domain.
Wildcard SSL certificates secures your website URL and an unlimited number of its subdomains. For example, a single Wildcard certificate can secure www.coolexample.com, blog.coolexample.com, and store.coolexample.com.
A Unified Communications Certificate (UCC) is an SSL certificate that secures multiple domain names and multiple host names within a domain name. A UCC lets you secure a primary domain name and up to 99 additional Subject Alternative Names (SANs) in a single certificate. Please note that any secondary hosting accounts will be listed in the certificate as well, so if you do not want sites to appear 'connected' to each other, you should not use this type of certificate.
As the highest class of SSL available, Extended Validation SSL Certificates (EV SSL) activate both the padlock and the green address bar in all major browsers. EV SSL Certificates provide the strongest encryption level available and enable the organization behind a website to present its own verified identity to website visitors. EV SSL Certificates offer a stronger guarantee that the owner of the website passed a thorough, and globally standardized, identity verification process defined within the EV guidelines