WordPress Categories and Tags

Improving User Experience

Boosting Website Traffic

Updated: April 20, 2019
By: RSH Web Editorial Staff
WordPress

One of the basic needs of a WordPress website is the proper use of category and tags for enhancing SEO and user experience. Not only they help you in attaining a better ranking on search engines but also improve page views and provide a great experience to site visitors

Thus, appropriate categories and tags will promote your website among the market leaders and also help visitors in navigating to various pages as quickly as possible. One must understand that a great theme does not guarantee a successful web business unless the usability and accessibility are at par level

Majority of bloggers waste the opportunity of increased traffic and engaging by avoiding categories ad tags altogether. Here we will educate you about the correct way to use both the elements to boost your potential of becoming a leading website in more effort and less time. Furthermore, these elements hold more importance to modern business WordPress theme due to their profit based layouts

But first, let us clarify what they even mean

Category

Categories are made to organize posts that are related in some way in a particular group. Users can discover similar content easily and quickly. Search engine spiders and readers can find content without much hard work. Categories are traditionally displayed on your menu, top or bottom of posts, on the individual post view and in the sidebar

Tags

In simple terms, tags also help webmasters to display connected posts together. A visitor can see all the post with a similar tag in an instant. Hence, they can come across the desired content and also interact with the website developers. For a rule of thumb, tags are extra specific than categories. Let us know about some practices to use tags and categories efficiently

Keyword research works

The fundamental step of improving SEO and usability is forming key-word rich categories and tags. You must do thorough research about in-depth keywords and phrases which are popular and appropriate for your content. In this way, the web audience finds you instantly, and browsers boost your website’s ranking. Be sure to use tags and categories relevant to your content or visitors will consider you desperate for attention

Develop an organizational structure

Developing a web-site's organizational structure is more important than publishing regular content. In a nutshell, this extra step gets rid of page redirections whenever you are editing tags, existing categories, and sub-categories. Again, keyword research will provide you more exposure but you must not use more than 5-10 categories, or the website will become too complicated

Use of WP.com tags and WP.org tags

There are two types of WP, i.e., WordPress.com - free blogging platform and WordPress.org - most used CMS. Both of these versions are fundamentally different services, and one must use categories and tags accordingly. Generally, you are allowed to use a variety of tags while working in WordPress.com. A new website can create a huge fan base due to optimum use of tags, and an already popular site can maintain smooth conduct while managing a good number of visitors. On the other hand, one cannot use excessive tags as it often results in duplication issues and can destroy a visitor’s experience. Moreover, search engines consider the use of too many tags as category twinning and avoid your content for being irrelevant to users

Avoiding special category for authors

It has been noticed that WP websites with multiple authors tend to have particular groups for separate authors to differentiate their works and manage their contributions. However, the process is unnecessary as WP already works through an author categorization system. Every post comes with its author’s name and creating a new section will only increase hassle discouraging a visitor from engaging further with your website

Check, then double check all Grammar

It has been noticed that the majority of new website creators often confuse the use of singular or plural forms of tags and categories. Things get more complicated when you have to use two tags that contain the same word- one in the plural form and the other in the singular form. Make sure to keep things simple as you do not have to include both styles together. Don’t hesitate in selecting one that fits your content as using both the firms will give a desperate look to your post

Create different tags and categories

Tags and categories are used to guide visitors in finding specific content quickly and easily, that said you must not use a category and tag with the same name. The actions will only confuse search engines in what to display as the word gets searched leading to infringement of the user’s terms

Keep it neat

It is something you must consider while performing any action on WP. You should always use a descriptive but clear name that acknowledges the type of content your website publishes. Hence, visitors can differentiate between categories more easily and already know what to expect from the site. Do not complicate names as it discourages a visitor, instead of target user-centric categories names

Limit use of tags

It is clear that the use of too many tags will negatively affect the accessibility and usability of your website. Although, no one knows the perfect number of tags yet you must understand that each tag spawns a new archive page on the site. Make sure that you limit their usage and compress tags that acknowledge a minimum of 2 to 3 posts. Be consistent with tags and keep track of their excessive use

Define categories properly

Your categories should be well structured, and every post you publish must come under a category before it is released to the visitors. It will improve your website’s anatomy, and visitors will find what they had come for without wasting precious time

Conclusion

All in all, you are advised to develop an easy design WordPress theme to uncomplicated the website from the beginning. Also, you can search for the premium WordPress themes and use the practices mentioned above for growth and improved profits

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