WordPress Optimization

With over 50,000 plugins made for WordPress, It can be over whelming to find good plugins. We listed a select few WordPress optimization plugins that can make your life easier while improving site performance and user experience

What are plugins?

Plugins are small programs that when installed run as part of a WordPress website. They can have their own configuration settings and their interface is integrated with WordPress. You can download them from the plugin directory or install them directly from within WordPress (option Plugins from the left menu)

Free or Paid plugins

There are plenty of free and paid plugins (most of them cost less than $30 – $40). Usually free plugins offer part of the functionality and to get more features and support you need to buy the pro (paid) version. There are of course very nice plugins that are 100% free and very useful (as we will see below)

Essential Optimization Plugins for WordPress

W3 Total Cache

Website speed is not always down to the file sizes and specification of the Hosting account. When files are frequently requested, a cache is built in memory. Serving files from cache can be orders of magnitude faster than trying to pull them all off a hard drive, one at a time. That’s why choosing a cache plugin is one of the biggest optimization steps you can take. w3total cache is one of has many options for optimizing your websites performance by adding caching and many other techniques that make WordPress load faster. If you combine W3Total Cache with a powerful managed WordPress hosting package, you will achieve best performance for your website

Smush Image Compression and Optimization

Smush automatically creates multiple scaled, compressed, versions of images so that your blog only serves up the optimally sized images based on browser resolution. It can improve site performance, making pages load faster for users, particularly those on mobile devices

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BJ Lazy Load

BJ Lazy Load is one of several lazy loading choices in the plugin directory. Lazy loading is where images below the fold aren’t actually loaded until someone scrolls down the page to where the image is located. This effectively speeds up page Loading Times by not trying to load everything at once, instead relying on a just in time approach. Note that not every lazy load plugin will work with every theme, gallery and other plug-in out there (there’s 50,000+ possibilities), so set aside a few minutes to test this. Don’t just install and hope! The performance differences can be remarkable, so it’s worth a few minutes of your time


Automatize makes optimizing your site really easy by optimizing JS, CSS, HTML, Google Fonts and images, async-ing JS, removing emoji cruft and more. Improve your site’s performance even when already on HTTP/2! There is extensive API available to enable you to tailor Autoptimize to each and every site’s specific need

Broken link Checker

Broken links are not good for SEO or for your users. This plugin will check you website for broken links, create a list of these links and give you a number of options to correct them by either fixing them or removing them. After the initial check, it will also monitor and inform you for any new broken links that need your attention. This is great for search optimization, not page loading speed optimization – but still we’re including it for an ‘optimized site


Taking regular backups of your website can prove to be a life safer especially when something goes wrong. There are a lot plugins that do WordPress backups but one of the simplest and more efficient is the BackWPup. It is simple to setup and configure and can be used to backup both the WordPress database and WordPress folder. Backups must be a key part of the plan when administering a site – especially when installing new features, themes and plugins

Mailchimp for WordPress

Allowing your visitors to subscribe to your newsletter should be easy. This plugin helps you grow your Mailchimp lists and write better newsletters through various methods. You can create good looking opt in forms or integrate with any existing form on your site, like your comment, contact or checkout form


WP-Optimize is WordPress's most-installed optimization plugin. With it, you can clean up your database easily and safely, without manual queries

Super Socializer

The unique Social Plugin to let you integrate Social Login, Social Share, Social Comments and Social Media follow at your website

Plugins are a great feature of WordPress but they should always be used with care. Don’t trust plugins that are not developed from reputable developers and always check the reviews and ratings before installing. Try to follow a minimal plugin approach and use them only where necessary

WordPress doesn’t have to be slow or difficult to master. Rely on a handful of top optimization plugins to make your life easier, your site faster and your users more engaged with the content you’ve put out for them

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