How to Improve Your
SEO Ranking with SSL

Google and Bing shares little information on the algorithms used to determine their own Search rankings, This leaves organizations and SEO specialists to their own devices when it comes to improving SEO Performance

But the recent announcement on the use of HTTPS as a ranking factor is likely to redefine SEO strategies and also have a major impact on the security of Websites and the Internet as a whole

How to improve your SEO ranking with SSL

From Google: We’d like to announce that we’re adjusting our indexing system to look for more HTTPS pages. Specifically, we’ll start crawling HTTPS equivalents of HTTP pages, even when the former are not linked to from any page

This means that HTTPS Websites and pages will receive an SEO boost and be the default result for searchers. For the Webmasters we will need to make sure we have implemented SSL certificates properly to avoid a temporary drop in rankings. Having an SSL certificate on your website is now the new "Website Standard" Just as important as a responsive website design is, all web sites should not be without SSL Certificates applied

Over the past year or so we have been monitoring sites that use HTTPS in the SEO ranking algorithms. And we have seen the improvements with ranking that shows it most definitely helps

After introducing HTTPS by default on all its services, as well as promoting the HTTPS Everywhere initiative, Google is encouraging stronger security once again by reviewing their algorithms to reward SSL users

In short, this means that if users can connect to your website over HTTPS, your website will rank higher in Google search results

To enable HTTPS on your website you will need an SSL Certificate – a small data file that digitally binds a cryptographic key to your organization’s details. When SSL security is enabled, any data transmitted over the website will be encrypted, preventing it from being intercepted by a third party

The weight of HTTPS in search algorithms is forecast to keep increasing over the coming months. The news will no doubt boost the use of SSL technology, increasing the number of secure websites out there, and improving the safety of the Internet for end users

As a webmaster, there has never been a better time to make website security top of your agenda

Visit our Blog for more information about SSL

And all out hosting packages come with SSL installed at no additional cost to you

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