Creating Quality Content

Content for SEO
Search Engine Optimization

Content to Engage People

Updated: June 5, 2019
By: RSH Web Editorial Staff
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What Is SEO Content?

If you’re new to the world of search marking, you may have heard the term “SEO Content” and wonder just what that is

SEO

This refers to SEO or Search Engine Optimization, The process of optimizing a Website so that people can easily find it with search engines like Google Bing Yahoo

Content

Refers to all the information contained in a Website. This can be text, links, images, audio, animation videos or anything you can post to a web page

Here are a few tips to keep in mind as you begin to create content

  • Choose a Subject
  • Do keyword research
  • Shorten your URL
  • Optimize image alt-text
  • Create a compelling meta description
  • Insert links strategically throughout your blog post
  • Focus on how NOT to push customers away
  • People come to websites to learn, not always to read
  • Short and sweet always performs best
  • Give users factual information as quickly as possible
  • Use active verbs and meaningful modifiers
  • Use simple terms and writing styles

Create High Quality Content

This seems like the most obvious point, but it is the most over looked. SEO content is always high quality content. Your followers need to become interested and engaged. This is one reason why long-form content is doing better than ever

Use Smart Structuring

Most all people looking for specific information read very quickly, and nothing will turn them off more than a "Wall of Words". Create your content by using numbered lists, bullet points and headers to easily highlight key information

Adding Value

Informative content is good, but if your readers and clients can not put your words into practice then they will not benefit from what you publish. A primary goal of content is to solve a users problems and show how to overcome them; this will not only build brand loyalty, but it will keep them coming back for more

Keep Your Audience in Mind

Before you get started think about your audience. Is this is something they are looking for and would share this information with friends

Create Infographics

Infographics are informative but easy to understand images, they are used by the majority of Designers who mostly share visual content on any type of web page. You can create high quality infographic using tools such as Adobe Spark Piktochart

Trigger Emotions

Some of the best marketing campaigns went viral because they sparked strong emotional reactions. It has been proven that emotions like happiness, anger, or sorrow have the power to engage people and make them share digital content. Be careful in using this if it is unrelated to your business, since insincerity can backfire. But when you see an opportunity to contribute go ahead and do it, but do it well

Offer Incentives

Everyone loves free stuff. Frequently social media pages will offer a giveaway based on a random drawing, and to enter users are simply asked to share, like, or follow a web page. This can create a big ripple effect that more than compensates for the investment in a reward

Exploit Trendy Topics

Staying up to date with trendy topics is mandatory for all marketers. You should always stay up on the latest industry news, and use this to create shareable content when appropriate

Humor

Your business is serious but your content doesn’t always have to be. Funny posts, images, and videos can grab a user's attention so use it when you can

Video Content

Video is quickly becoming major factor of online content, and some studies even say that video content make up 40% of all Internet traffic. As a result, you should consider using video as part of your content strategy. Twitter – once known as the photo-sharing network – added video to its portfolio

Content and SEO Tools

Content writing can take time and effort, here are some resources you may find helpful

Blog Title Generator: This tool will show you the list of the most relevant topics in any given niche

Headline Analyzer: Headlines are the first thing people read and you have to have a catchy and intriguing one. Headline Analyzer will tell you that

SEMScoopFind and analyze easy to rank long-tail keywords with free SEMScoop Keyword Tool

Read-AbleAnalyze your articles based on readability. Giving your text an overall readability score. The score tells you what age group will be able to easily read the page

Keyword Density Checker Scans your text or URL address to find out how many times you have cited each keyword

SEO Optimization This on-page optimization tool analyzes your website and gives you an overview of the SEO Optimization factors. You can add up to five keywords, which the algorithm will search for and tell you how often each word is used

Duplicate content checker Use the duplicate content checker to find internal and external duplicate content for a specific webpage. Duplicate content is an important SEO issue


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