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One of the first and main focuses of any Business on the Internet today should be Search Engine Optimization (SEO). It is an essential marketing tool that all website owners should learn something about. Small businesses can gain enough popularity with this to even compete with the largest businesses

SEO is Important

SEO performance is more than just a few keywords with an Ad. SEO should include brand outlooks, how your brand feels and how it is capable of fulfilling your customer's needs. You should also include your businesses information pages such as Blogs, the navigation and the delivery of the content is also important. Employing the right strategies SEO marketing can be the best advertising you can use. Putting your Business far ahead of your competitors

SEO is Undeniable

SEO is most effective despite its slow rated in speed. However to realize all the you will need to be patient. It can take a couple of months to reach good rankings with the Search Engines. Your main objective is to capture organic traffic. Which is actual people doing searches on the Internet. This should also include a good Local SEO marketing campaign. Good SEO marketing is known to be a long term investment. You the owner should only aim at targeting high quality traffic. Which would be those searching for your products with the Search Engines. You should not waste resources by trying to cast the widest net possible

Trust the Process

The biggest problem we see is Small Businesses not gaining the knowledge of SEO and the lack of commitment. A SEO strategy could easily take 3-6 months before you will see any return. It is slow compared to PPC ads. When was the last time you clicked on a "Ad" when searching for something? One of the biggest statistics you should always keep in your mind is that organic search traffic is approximately 30 times more effective than paid search ads. The same with local searches. Application of the right SEO strategy you will see a boost with your Small Business popularity

Get Found on Google

The biggest challenge with small businesses is appearing in Search Results naturally. The ultimate goal is organic traffic. Not paid searches with SEO. Google remains our focus here because it covers more than 75% of the Searches done today. Once you optimize your website, the chances of your business having good search results increase greatly. Ranking with the other search engines such as Bing and Yahoo is for the most part hand in hand when ranking with Google. Google ranking knowledge with their algorithms will help you to also rank with YouTube

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Website Optimization

Fix or remove any technical error, fix sluggish loading pages, remove any broken or unnecessary links. Remember speed matters. This is because the website visitors no longer tolerate slow loading pages or websites. If your page is not optimized for speed and exceeding 2-3 seconds of Loading Times makes the visitor anxious and probably will go elsewhere. The speed at which your pages load is also a major ranking factor with Google
You can check you website load speeds at the following URLs:
Google Developers Tools Speed Checker
GT Metrix - Rated as one of the most popularity
Pingdom Website Speed Test
WebPageTest - Website Performance and Optimization Test
Site Checker Pro Speed Test and Audit
Dot Com Tools.com Website Speed Test
Key CDN Speed Check
ThinkWithGoogle.com Speed Test

Optimization of a Website is simply paying attention to details and making it more presentable to customers and Google users

Also see our SEO Tune Up - All 17 Points are areas you should be optimizing for

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