Importance of a Business Website


In the business world, owning a business website has become more of a requirement than an option. Everything today is transitioning from print to the digital world. Businesses that have developed websites realize more success and growth than compared to those business without websites. In the modern world of the Internet having a business with a web presence is crucial

A study by Digital Information World That consumers are online an average of 6 hours and 42 minutes each day. This equates to more than 100 days of online for an average Internet user. That is more than 27 percent of each year

Some business owners do not see the need for creating their own business website. They ask "Can my businesses really benefit from having a business website?"
Let us explore how a business website can have a great impact on any business, large or small

Visibility

If it is your intension to increase your business visibility a business website can do just that. Potential customers may have heard about your business. Most people today tend to do online research before they will physically visit or purchase from a business. Only those businesses with a website will gain those type of customers. Also a business websites can provide maps and directions to your physical office. These businesses are easily found both on and off-line. They have a greater advantage over any businesses that lacks a website

Reputation - Trustworthiness

We live in a digitalized world with almost everything on the Internet today. For those businesses that lack a web presence. This is a turn off for possible customers. The lack of a website can make these consumers consider your business as not being serious and professional. Such a reputation can lead to a small business not having good sales and never growing as expected. Most consumers today expect that all businesses have some sort of web presence. It is very important for small businesses to have a website. A business website helps to advertise small businesses. It can be compared to Magazine ads. Ads can be pricey for small businesses. A small business website will show trustworthiness and credibility to the Internet surfers

Brand Development

When you hear the word "Brand" you probably think of a logo. However branding involves much more than just a logo. It is what makes the general personality of a business. This personality is what consumers remember about a business. It is what differentiates a business from other businesses. Giving added credit over competitors. Brand development of a business can easily be made with a website. A business website provides the perfect platform to develop its own specific brand. A business can use the website to illustrate their brand in detail and change or update within seconds

Marketing

Before websites came to play, small businesses made use of billboards, magazines and radios for advertisement. With running a business you always want to find new customers or clients. What can help achieve this goal is your companies website. There are many reasons why local businesses need to market their business online. Small business owners need to understand the power of the Internet. According to a recent research study by Forrester, 70% of all consumers start their search by using a search engine like Goggle to discover new products and services. And 74 percent reported using a search engine for research and or comparison before purchasing. Small businesses can maximize both online and off-line markets. A win win for any business

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Reliability

Small businesses are rarely available 24 hours a day, seven days a week. With a physical office, You are only open a specific number of hours per day and normally only 5 days a week. This can make these businesses not only inconvenient but also inaccessible to those customers who do not live close. With a business websites you are both accessible and available 24 hours a day 7 days a week. Even on Holidays. And not be forced to travel to the physical offices. They can do this at a time that is convenient for them. This can have a great impact on boosting sales of any small business

Your Competition

In the modern world of the Internet most of all your competition has transitioned from off-line to online. Those businesses with an online presence poses a real advantage for those that lack a business websites. When searching online consumers will only see those businesses that have developed a websites. Businesses that do not have an online presence will not be found

Control

Businesses that have websites have better control. These businesses can control what their customers see, what might be on sale, latest tech updates. Also the perception of their business to the public. With a website a business owner can also see the location from which consumers come from as well as the time and what site they came from. Access to such useful information is very beneficial for businesses. This can help to determine the thought patterns and behaviors of their customers. Such information can help businesses to generate keywords that rank top in search engines. In short a business website helps a business to understand its customers better. A better understanding of consumers will help guide their services so as to captivate and attract more customers

Ecommerce Spending is Increasing

In the U.S., Consumers spent $601.75 billion online with U.S. merchants in 2019, up 14.9% from $523.64 billion the prior year, according to the U.S. Department of Commerce quarterly ecommerce figures. For the month of January 2020, e-commerce retail trade sales in Canada amounted to over 1.66 billion Canadian dollars, compared to just over 1.51 billion Canadian dollars in the corresponding month of the previous year

How many small businesses have a website?

71% of small businesses have a website, according to a recent survey by Chamber of Commerce.org. Do not be among the more than 25% of businesses without a website. Get a Business Website for your business, whether small or large. A Blog or just a personal page site. You will enjoy opportunities and success that you would otherwise miss

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COMMENTS

Jeff Jones
Great article


Phil Clayton
Thanks for posting and I will be contacting you


Lori Lively
Thanks for sharing


John Green
Best article on why we need this, Thanks


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