Social Media Marketing

Social Media Marketing (SMM) is very popular among businesses

It helps to enables the website or business to bring steady traffic in
It can be used for business strategy especially designed for small businesses
It is one of the best ways to connect with people who already love your business
It is an important way of reaching those who have not yet heard of your business

Different types of Social Media can include

RSS feeds, Social News and Bookmarking Sites
As well as Social Networking Sites, Video Sharing Sites and Blogging Sites

Social Media Marketing

It is all about meeting your target audience and customers. No matter where they are. And as they socially interact with each other and your brand. Social media marketing as a whole can be incredibly beneficial to your business growth. Your strategy will be different based on which social networks your audience spends their time on

Social Media Platforms

The key to successful social media marketing will be choosing the best social media platform for your business. This is based on a number of factors, including the type of business you have, what audience you are trying to reach and your specific goals. We have listed some of Top Social Media Sites below:

Facebook
2.6 billion monthly active users worldwide. Used for: Brand awareness; advertising

Twitter
330 million monthly active users worldwide. Used for: Public relations; customer service

Instagram
1 billion monthly active Instagram users worldwide. Used for: Natural-looking media, behind-the-scenes, and user-generated content; advertising

Tumblr
371 million monthly active users worldwide. Used for: Visual advertising; inspiration

LinkedIn
660 million users worldwide. Used for:: B2B relationships, business development, and employment marketing

Snapchat
103 million users worldwide. Used for: Brand awareness; advertising

Reddit
430 million Monthly Users worldwide. Used for: Brand awareness; advertising

WhatsApp
2 billion users worldwide. Used for: Brand awareness; advertising

Mix
Mix is a new personalized discovery platform

FlipBoard
A newsreader and social app that lets you follow people, topics, and publications

Pinterest
335 million monthly active users. A virtual scrapbooking social media site

Medium
A content publishing site with some social network elements to it

Social Media and Planning for Business

Social media marketing can be easy to use. You can get started for free just by signing up for a account and start posting. By adding to your business brand the Social Media touch, You can connect with your customers on a much higher level. This can actually makes your digital marketing easier

Consumers are more likely to recommend a brand to others if they have a positive experience with it on social media

Here are a few stats that may interest you:
Facebook accounts for 50% of total social referrals and almost 64% of total social revenue. Business Insider
84% of people say that user generated content from strangers has at least some influence on what they buy. Gartner
53% of consumers recommend companies or products in "Tweets". And 48% following through to purchase those products or services. (SproutSocial
78% of consumers state that Businesses Social Media posts impact their purchases. Forbes
Customers are 6 times more likely to purchase a product if the page includes pictures from social media. AdWeek
81% of consumers purchasing decisions are directly influenced by their friends social media posts. Forbes
71% of consumers are more likely to make a purchase based on social media referrals. Hubspot
31% of consumers are using social media channels to browse for new items to purchase. Aimia
Millennials are 1.6 times more likely to use digital channels to learn about new products. Facebook Insights

Advantages of using Social Media

Social media for small business makes complex business processes accessible, gives you direct access to market research and opens up world markets for you. Let’s look at the advantages of social media

Extending Business Hours
Brick and mortar business and their owners have limited hours, but with your social media profiles it never sleeps

Broad Reach
Social media can reach millions of people all around the world

Build a community
Social media brings people together via direct relationships. Your social media presence creates a community of users around your brand or your products

Target Specific Groups
Many forms of social media allows businesses to target specific groups, often in particular locations

Word of Mouth
Word of mouth is always more powerful than advertising and much easier to activate via social media

Free or very Low Cost
Many forms of social media are free for business, and paid options are usually low in cost

Content Marketing
With content marketing, focus on creating remarkable content which resonates with your target audience. It builds awareness and engages users

Personal
Social media allows you to communicate on a personal basis with individuals, customers and groups

Fast
You can quickly distribute information to many people and world wide

Easy
You do not need a high level of skills or computer equipment to participate in social media

Research

Start by asking yourself are your competitors using social media? Even if you think that you shouldn't copy your competitors, learning from what they have done. In order to make sure you are using social media for your business effectively, You will need to conduct some research of your own concerning your business issues as this will help you to understand how your specific audience spends their time online especially on how they comment on your platform

You can still use different social channels to reach different audiences or to meet different business goals and objectives. We have found that more brands use Facebook for customer acquisition, but Instagram for social commerce

The Most important unique benefit of social media marketing for small business is that it allows you to talk directly to customers and your followers. You can build relationships with them rather than just asking for a sale upfront

The many number of social media marketing options for small business might seem overwhelming. The most important thing is to create quality content on a couple of key channels rather than having a presence on every single network. This can ensure that your social media posts offer value. if all you do is pitching a ad there is very little motivation for people to follow your posts or follow you generally. Remember social marketing not just getting followers but it all about building good relationships with your customers

Social media is an essential tool that need to be fully utilized for business to succeed in today's market

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