SEO Ranking Factors

Search Engine Optimization

SEO for your Small Business Website

Updated: June 15, 2021
By: RSH Web Editorial Staff
SEO Ranking Factors

In the modern Internet age we live in. SEO plays a pivotal role in helping any small business stay on top of the market. It is about making sure your Website and your business are found by prospective customers and clients. How well your site ranks with the major Search Engines is also a reflection on the quality of your business. If not done right this can kill lead generation. And possibly reverse all the hard work you have done to cultivate your brand

Key Factors of SEO

For many business owners SEO can seem like a daunting task. And working with a marketing agency can be out of reach for the average small business owner. Even if you are not familiar with SEO ranking factors. There are some SEO fixes you can do yourself. We have listed some general SEO tips to help get you on the right track for better ranking with the Search Engines

Content is King

You should always create content to appeal to a human readership first and foremost. Never be in a hurry and never sacrifice the readability of your content. Not only will sales be lost but most all Search Engines can distinguish between good and bad content. Their number one ranking factor is Content. The word count of your content may not matter that much. But this depends on what type of website you have. Information pages such as our Blogs at RSH Web Services should be between 1000 to 3000 words. Or even more if you want to have a better chance with ranking. Search engines and of course users find such contents like this more trustworthy. Optimizing your content with word count. paragraph structure. keyword placement. readability. This will play a huge role in your SEO marketing. Pay attention to this ranking factor first and foremost


It seems Users are increasingly paranoid when it comes to their Internet security. With so many reports about hacking. scams and phishing incidents occurring on a regular basis. Users to your website should feel absolutely safe. If you have not yet you should start immediately by using SSL certificates for your Website. With most Hosting companies today SSL certificates are free. Make sure it is up to date and their is no error messages or warnings. Google has stated We would like to announce that we are adjusting our indexing system to look for more HTTPS pages. HTTPS Websites and pages will receive an SEO boost and be the default result for Searchers

Website Load Speed

Website load speed is very important ranking factor. Google knows to give your users the best experience with your site. They do not want to wait for a slow site load. Slow loading images scripts and content is a complete turn off. The speed at which your pages load is also a major ranking factor with Google and Bing
You can check you website load speeds at the following URLs:
Google Developers Tools Speed Checker
GT Metrix Rated as one of the most popularity
Pingdom Website Speed Test
WebPageTest Website Performance and Optimization Test

The above suggestions are undoubtedly the top 3 ranking factors
If you do nothing else the above 3 will increase your rankings
​But lets look at a few other factors to improve on

Title Tag and Meta Description

Title tags and meta descriptions are also a important element of your website ranking. These tags should include keywords relevant to the web page they describe. This helps Search Engines understand what the page is about and index your web pages accordingly for relevant keywords or keyword phrases. The Title tag is probably 4th in ranking importance. Make sure it has keywords in it and not necessarily your company name. Your Meta Description is where to could have your company name or other keywords as well. It is rumored that Google no longer uses the meta description as a ranking factor. But clicks on your links with Google does count. With out a good Description. No clicks. So yes this still counts

Mobile Friendly

Everyone who is on the Internet should already know your website has to be mobile friendly. This is a standard in SEO ranking to day and if you have yet to apply it you are missing out
See our page on The Importance Of Responsive Websites
This so important today that Google and Bing has their own testing sites
Google Mobile Friendly Test
Bing Mobile Friendliness Test Tool

Social Media

There is no escaping the need for a strong Social Media Marketing when you are trying to create an SEO campaign that actually works. Integrating share buttons or links. Top 4 Reasons Social Media Marketing Matters. Pages that list your Social Media accounts and more will give your site more appeal and trustworthiness to your visitors. Social Media Marketing SSM has become a powerful tool for any website owner or business. Most consumers look for businesses that have a social media website


We have listed this last because Backlinks have always been one of the most important aspects of an SEO strategy. So why are Backlinks so good for your ranking. When other sites start linking back to your website. This shows that you are providing valuable and or relevant content for your users. It also shows that you are an authority in your niche market. And that you are helping to solving problems. There are many different ways to approach a good link building campaign. Some of the best practice is to publish consistent and qualitative content that people appreciate and therefore likely to share. Backlinks also have their quality rankings. If a High Authority Website link to your posts. The backlinks will hold a higher value than those that come from lower authority sites. There are three types of back linking signals. Link Authority. Number of Backlinks. Diversity of Backlinks
Building quality backlinks can be very time consuming. Be wary of cheap or spammy backlinks. This will hurt your ranking

I would also suggest looking at our SEO Website Tune Up
We have listed 17 Points of interest with SEO ranking which will help

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