What Exactly Is A Backlink

SEO Marketing
Search Engine Optimization

What is the function of backlinks
What makes a good backlink?

Updated: July 2, 2023
By: RSH Web Editorial Staff

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What is a backlink

In the field of Search Engine Optimization (SEO), there is that particular word that is used most often.


So what is a Backlink?

If you have just recently joined the blogging world or have just started your own website, you probably have come across this term at one time or another. You may wonder; just what is a backlink, are backlinks really essential and if yes, why are they important? The thing that you should know is that backlinks are directly related to your online success. This article discusses what backlinks are, why they are significant and how you can acquire them.

A backlink is also known as an inbound link. A backlink is a hyperlink that comes from an external website to your own website. In other words, backlinks are incoming links to a website. Backlinks are formed when a particular web page links to another webpage. In the past, backlinks were the prime metric used to rank a web page. Pages that have many backlinks ranked higher with the Search Engines. Today, backlinks, are still very important in determining the online success of any website. Google and most all Search Engine considers the inbound links that are of high quality and are also relevant and rank these web page and websites top in the search results. This is because such backlinks are an indication of a page being resourceful for its users. Therefore, backlinks still remain a critical aspect of any SEO strategy.

SEO Ranking

Advantages of Backlinks

Generating the right backlink to a Website's page opens up opportunities to experience the following benefits:

1) Improves Search Engine Rankings

Having more backlinks, from authoritative sites, can help a website rank among the top search results when specific key terms and phrases are searched. This is because several backlinks provide search engines with the information that your website has relevant and high-quality information.

2) Drives Website Referral Traffic

More inbound links serve to rank a website top in the search results. When a website ranks among the top searches, more visitors are attracted. These potential customers may then click on the links that are listed in your pages, intending to learn more about the topics at hand. Since these clicks are voluntary, your website will generate a more targeted audience and is likely to stay on your Website longer. Goggle is keeping track of these clicks and just might raise your rankings.

3) Faster Indexing

Backlinks have the advantage in that they facilitate the discovery of web pages by search engine bots. This is especially important for new websites, which may still lack any backlinks. After all, it is only after the search engine bots have discovered you that they can crawl the website effectively. Backlinks will facilitate faster discovery as well as indexing of a website.

How To Generate Backlinks

Generating high-quality backlinks for your website is very important, now more than ever. This is because generating numerous quality backlinks will help improve your Website's ranking. You also need to note that Google will not approve any backlinks from just any websites. Rather, Google only approves quality backlinks from authoritative sites as well as from natural anchor texts. Does knowing that make you feel like giving up on generating backlinks all together? Do not give up so fast. Generating these links is as complicated as it may sound. With the following strategies, you can generate high-quality backlinks for your website
See our list of Social Media Sites you should consider using.

1) Make Regular Updates to Your Blog with Fresh Content

Your website should maintain a regular stream of unique and new content. That way, people will want to link to your website. Nobody ever wants to link to materials that they've seen before. Every one is interested in new and updated content. You can find topics for content material that most people prefer by using the content explorer from Ahrefs.

2) Write Guest Post Blogs

Another way to generate backlinks to your website would be to find relevant websites, in your industry, that accepts guest blogs. When you are searching for these sites, you need to note two things. First, does the site accept guest post contributions? Second, what is the domain authority of the particular sites.

3) Create Skyscraper Content

The skyscraper technique refers to the system which helps turn good quality content into high-quality backlinks. This technique does so by following 3 steps
• Researches content that is link worthy
• Produce something of better quality
• Reach out to the target audience for more user input
Skyscraper's technique work well because it produces the best content. People will appreciate this type of content and link to it.

4) Search for the Competitor Backlinks, then Monitor Them

This strategy involves keeping track of your competitor's activities. You keep track of their activities with the aim of finding and taking advantage of every new opportunity. This can help improve your Website's ranking. Finding and taking advantage of high-value link opportunities can help you generate high-quality backlinks with ease.

5) Design Compelling Infographics

Infographics are used by the biggest Websites on the net. These can help you generate more quality backlinks to your website. Infographics do not have a secret formula for design. However, when designing infographics, you need to make sure you have certain aspects. First, the infographics must have a great and attractive design. They should be well researched, containing reliable information. Also, you need to promote your infographics through outreach.

Backlink Checker Tools

Backlink checking tools can help you monitor your backlink profile, so you are immediately notified should any poor quality sites link to you. It also provides understanding of potential link building opportunities so that you can gain more positive inbound links that will benefit your site.

Rated as one of the best backlink checker tools that you can use for free. The database is very big, and it is updated daily. The reports are very detailed. Details such as your website is getting most backlink from which countries.

Monitor Backlinks
Formerly Open Site Explorer, Tools for keywords and backlinks with a large link database, a powerful filter for links, and an SEO backlink checker tool.

The complete tool is a paid service, you can still register for free. Then use their backlink analysis tool that has analysis for anchor text. Details such as percentage breakdown for the anchor text which points to your website.

New backlink checker tools. This website will give you list of fresh backlinks as well as other backlinks. Able to export the backlink list into .csv format to analyze it further. This tool features are free.

A modern, powerful backlinks checker tool that allows users to evaluate the best backlinks for their website. The main features include the ability to see live previews of backlinks.

It is an all-in-one SaaS backlink checking tool that allows you to automate monitoring, finding, and reporting on backlinks. Features include email reports, SEO metrics, link analytics, link visualize.

Social Media Sites for Backlinks

One of the best ways to get backlinks for your Website is to post content on Social Media Sites that contains original content for each post. Establishing a following on Social Media platforms goes hand in hand with SEO, mainly because of the popularity of Social Media today.


Indeed, backlinks (or inbound links) are just plain essential in the SEO world. As discussed above, there are a number of strategies that can help you generate large amounts of high-quality backlinks. All you have to do is find that particular method(s) that best fits you and your Search Engine Optimization strategy. Put in just that extra effort, and see your website climb in the search results.

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