SEO For Beginners

“Search Engine Optimization”

Boosting Your Rankings in Search Engines

Improving the quality and quantity of traffic to your website

Updated: March 24, 2019
By: RSH Web Editorial Staff
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SEO is basically the process of getting your Website to rank well in search engines like Goggle and Bing so that you can increase your traffic or visitors

No matter what business or even a personal website you are building, as long as you are online, traffic is one of the best and most important aspects to the success of your Website

Free and Paid Traffic

These are basically the only two types of traffic. Paid traffic is great as you can see immediate results and calculate ROI from there. Problem with paid traffic is that it can be expensive if you really want to generate good results. Like with Facebook Ads which seems to be getting more and more expensive. And then the biggest - Goggle Adwords. Your budget becomes one of the main reason most people do not opt in for paid traffic

Free traffic will not generate immediate results

It takes time for the results to show, and you need to constantly invest your time in it. Simply put, to generate traffic, you need to either invest your time or your money

SEO can be the best free traffic method

Some of the reasons are, it’s reliable, it’s targeted (with doing proper keyword research and your content is relevant) it’s "passive" (doing something once and receive continued traffic)

Boosting Your Rankings in Search Engines

Keyword Research

The first step to the game of SEO is to do your keyword research correctly. One good in-depth keyword research tool is SEMScoop. They provide a bunch of relevant keyword ideas to help you choose your keyword

Relevance

After you have chosen your keyword, it’s time for you to start researching and writing the actual content. Our best advice for writing is this… Write to your readers, NOT the Search Engines

On-Page SEO

After writing your content, you will also need to optimize the following for the Search Engines
Meta Title - This is the title you want to show up in search engines. It can be different from the title in your actual post. Optimize it to include your keyword and some captivating words, but make sure to keep it within 60 characters
Meta Description - Short description appeared in search engines. Include your keyword as well, and keep it within 160 characters
Keyword in Content - I’ve mentioned this in the previous tip about writing for your readers. You only need to have your keyword to appear at least once in your entire post
Image Alt Attribute (or Alt tag)- Make sure you have your keyword in one of your image alt tag as well. Image alt tag is to let search engines know what the image is about
Internal Links - Build links within your website. Link to other relevant content on your site with a suitable anchor text
External Links - This is NOT back-links. The external links I’m referring to is the link from your site to another authority website. It’s best for you to link to some websites with high authority, like Wikipedia, where appropriate
Video Embed - You don’t have to create your own video. But it’s best for you to embed RELEVANT YouTube videos into your content. This can increase the time people stay on your site

Consistency

Don’t expect your website to rank well in Google if you only have one post or a few posts. Consistency is very important. Just like being a blogger or a YouTuber, you need to consistently put up great content so that more people can see you
Google will keep track how consistent you are, and your consistency can actually affect your post rankings

Off-Page SEO (Back-links)

Off-page SEO refers to the factors outside your website and which are also affecting the ranking of your post. And what most people focus on for off-page SEO is link building (aka back-linking). Back-links are links pointing from other websites to your website. The overall concept is that if you can get a back-link from authority websites, it tells search engines that your website is also good

Engagement

Engagement refers to the number of comments on your post and the number of shares your post received. In fact, this can sometimes override the power of back-linking. For example, even though your site does not have high authority compared to your competitors. If your post received lots of comments and shares, Google will actually rank it higher than websites with much higher authority. Engagement tells Google that you have a good content and that people are interested in your content. You can afford to write things that are controversial to a certain extent because controversial topics encourage discussion and hence engagement

Related SEO articles
SEO Tips and Tricks
SEO or SMO Is one better?
Local Business SEO Marketing
Social Media Marketing (SMM) Mistakes

We hope this helps with a better understanding of SEO
If you have any questions please feel free to contact us


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