Do I Need a Website Redesign?

Is your old website chasing away business?

Updated: September 17, 2019
By: RSH Web Editorial Staff
Website Redesign

It is extremely important for any business to have a good looking, updated, easy to use and responsive website. Many Surfers when research, not only check your website but your competitors as well. Your website is an essential element that they will base their first impression on. And if you have done it right, it is your 24/7 salesperson

Many businesses know of the importance of a user friendly modern website and do see the problems with their current site. But are still unsure about how to start the redesigning process

A Redesign is very involved and time consuming. It will not matter if you do it yourself or hire a Designing Firm to do it for you. But in the end is the excitement of having a brand new, up to date, online presence that you will be proud to show everyone

Here area 8 signs that may help you decide if now is the right time to invest in a redesign of your website

Does It looks outdated?

Companies will redesign for different reasons, but the main reason is it just looks like a old website. You will not believe how many companies still have websites that look like they were done 20 years ago. Even people with no experience can tell they are outdated. This will hurt your business, especially if they are choosing between different companies. Internet users will most likely go with a nice looking, modern, easy-to-use website because it provides the assurance that the company is growing and keeping up with the latest trends and technologies

Is it Responsive - Does it view properly across all devices?

It was easy for companies to maintain their PC only websites years ago when people did not use their mobile devices so much. Today users will be looking at your website from a desktop, laptop, tablet, phone or many variations of mobile devices. A responsive Website today is what is expected, and a seamless experience from all of their devices. They also want to make sure that if they saved the product in their cart on mobile, it is still there when they go to the site on their laptop. They want to be able to do the research on their phones and share the information they've found with friends and colleagues. You will lose these customers if your site does not provide this type of experience across all devices

Bad user experience? Is it hard to navigate?

How often do you check what your competitors are doing? Once a year, once a month, daily? Many businesses do not pay attention to their competition until it is too late. The technology is evolving and changing so fast. A company who is on top of the latest trends and understands users' behavior will move ahead

Does it reflect your latest business and marketing strategy?

Many times we have seen that a business strategy has changed or launched new products and services, but none of these things are reflected on their website. Your business website must also reflects your current strategy and service offerings. This is especially important if you know that your potential clients go to your website before they give you a call or send you an email. They need to see the current state of your business, and if your online presence is not reflecting that you probably just lost them

Do you still have "Flash" on your Website

Flash was the best, and before the iPhone. But anymore it just does not work. iPhone and iPad devices do not support Flash of any kind. Along with that, major search engines like Google, Bing, and Yahoo do not index it well. If you still have Flash on your website, you need to remove it. As of 2014 Google stated that they may warn search engine users that sites contain this technology may not work on their devices. A site built entirely using Adobe Flash may not run on mobile device's. So why take the chance?

Is the Websites content outdated?

Good content will set you apart from your competition and deliver the right message to your users. This can be done through text, videos, tutorials, how-to instructions, etc. Content marketing has become very important and huge role in the success of your business. The ability to update and add new content is necessary, and you should be able to easily Also, make sure that your Website is optimized for SEO, which will help with your marketing efforts

Do all the features work properly?

Layout is not the only thing to consider when considering a website redesign. Good development is also crucial. If you have a good looking website but users leave because some features are not functioning right, you will lose business. So many times people complain that the shopping cart is not working or is too complex, and it takes the company months or even years to fix. The company will lose more money during that time than what the website upgrade will cost

Are the Third Party Tools outdated?

If your Website is like most sites today you have embedded third-party tools that improve its functionality. Shopping cart widgets, JavaScript Libraries. CSS scripts, Contact forms just to name a few. If these tools on your site are not up to todays functionality standards, you should definitely consider updating them. Ask yourself these questions to determine whether you need to replace or remove these tools:
How are these third-party tools working?
Are they slowing your website speed down?
Are there any new and improved versions available?
Nothing drives customers away like third-party tools that are outdated in terms of function or design or just don’t work correctly. Update to more modern ones that will not only appeal to your visitors, but also turn them into leads or sales

When you are finally ready for a redesign, be prepared and allocate enough resources. This can be an exciting process that will help you and your company look inside your business, re-analyze your goals and strategies. Then launch a beautiful, modern, easy to navigate website that will help your business grow

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