Choosing The Perfect Domain Name

Selecting A Domain that Looks As Great As Your Website

Will Your Domain Name Match Your Brand?

Making that Strong First Impression

Updated: January 16, 2022
By: RSH Web Editorial Staff

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Perfect Domain Name

Is A Good Domain Name Important?

When choosing a domain name for your blog, website or business, it is a must for you to do it thoughtfully and carefully.

Your domain name is often the first point of contact people have with your brand, and therefore creates in a person’s mind their first impression of your business.

It is vital that you make the domain name for your business something that is not too complicated, that represents your brand well, and that will help your audience to remember you.

How do I Choose a Good Name for my Website?

Do Your Research

When you are going to buy a domain for you or your business, take your time and select wisely. If you need to change your website name or URL, it can be very expensive, and you will lose any SEO placement or Goggle rankings.

2021 closed with more than 360 million domains registered. While you are brainstorming ideas for your new domain name, research the ideas you come up with.

Make sure there are not any domains already out there that are similar. And that would have people confusing your domain name with another. Do a little digging on whether the domain name options you are coming up with is trademarked. Doing so can help you avoid unnecessary legal issues in the future.

Advantages of Owning a Domain Name

One reason for choosing a domain name for your site is because it needs one. If you are building a new website You will need a domain name that matches what you want visitors to type into their Browsers.
Let us take a look a a few other reasons you would want your own unique domain name.

  • • Easy To Remember
  • • Web hosting
  • • Ecommerce
  • • Business
  • • Increased Credibility
  • • Search Engine Optimization
  • • Customer Service
  • • Marketing
  • • Personal Preference
  • • Valuable Business Asset
  • • Personalized Email Address
  • • Business Branding
  • • Social Media
  • • Email Marketing
  • • Increased Brand Awareness
  • • Reputation Management
  • • Website Security
  • • Branded Online Portfolio
  • • Content Delivery Networks (CDN)
  • • Mobile App Development

Make it Memorable

Your domain name needs to be something people will remember.

The easier it is for people to remember, the greater your chances are of having traffic driven to your site.

This is true for first time users and people coming back to your website.

You do not always have to use the popular “.com” domain extension. With 75 percent of registered names having “.com” as their domain name extension, most of the good domains are already taken.

Utilize Keywords

Always keep SEO in mind when selecting and registering a domain name.

The right keywords within your domain name can help boost your rankings with online search engines and lead to more users coming to your website.

Do not try to place keywords in your domain name in a way that does not make sense just for the sake of having them. If they are a natural or organic fit, they can prove to be very helpful.

web hosting

Make it Relevant

Your domain name is the foundation of your brand. It is how people will find you online, remember you, and share your Businesses with others. It should be brandable and relevant to your business.

Avoid Choosing too Generic of a Domain

It should stand for something, whether that is simply your business name itself, what it is that you offer, or some sort of combination of the two.

Make a statement with the domain name for your new business.

Avoid Hyphens and Numbers

Numbers and characters in a domain name can get confusing.

If you are verbally sharing your domain name with someone else, and it has “3” in it, the other person might not know whether that is “3” or “three” and make their own assumption.

With hyphens, people often forget to add them altogether when typing your domain name into their browser. Or put them in the wrong place.

Avoid these mishaps altogether by keeping your business's domain name words only if you can.

Keep it Concise

According to research from, the top five websites have about six letters each in their domain names

Then, as you move down the list of the top 1 million domain names, you can find that there is an inverse correlation between the length of a domain name and the traffic it receives.

Keep your domain name short and sweet to help build the popularity of your business’s website.

Make it Easy to Type, Read, and Say

Overall, your domain name needs to be easy to understand in all methods of communication, written and verbal.

Do not leave your consumer wondering how to spell or how to pronounce your domain name. It makes it much less likely for them to visit your website or share your website with their friends.

Use words for your domain name that are common enough that they are recognized when seen or heard.

What To Do If Domain Is Taken

If you are starting a new online business or bringing your already established business onto the web and find your "" is already registered, you will need an alternative option.

Sometimes companies change their names, although this can lose them any brand recognition they may have already built, especially for an established brick and mortar business.

People have been known to use a different name for their online presence, but that just creates confusion.

The following options may offer possible solutions.

Use a geographic modifier.

Add LLC or Inc to the domain.

Negotiate buying the taken domain.

Try alternative TLDs (Top Level Domains).

Different Domain Name Extensions here.

Also see:
Domains for Restaurants
Domains for All Things Sports
Domains for Financial.

We welcome your comments, questions, corrections and additional information relating to this article. Please be aware that off-topic comments will be deleted.
If you need specific help with your account, feel free to contact us anytime
Thank you


Lilia K
Thank you for the post. I run a small photo business and knowing what domain can be a bit challenging.

John L
Thank You for sharing your great insight here, custom domains and matching email plays a very important role for your brand.

Dave Z
Thank you, my visitors love my custom domain!

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