WordPress Tutorials
For Beginners and Advanced

Adding Links

How to Add Links to a WordPress Blog or Website

Updated: January 25, 2022
By: RSH Web Editorial Staff
WordPress Adding Links

Adding Links in WordPress

A link is a word, group of words, or image that you can click on to go to a different URL, web page or a section within the current webpage. There are a couple of ways to add links to your posts or pages. You can use either the Visual editor or the HTML editor

The WordPress post and page editor makes it easy to add hyper-links to other web pages from your content

Backup with Plugins

From the WordPress post or page editor, highlight the "text" that you want be hyper-linked

Once you have that text selected, click the "hyper-link: button in the WordPress ToolBar

This will bring up a box where you can enter the URL of your hyper link and a title to be displayed on hover. You can also click this check-box to open the link in a new tab

If you’d rather link to existing content on your website, just click to expand this section. Now you’ll see a search bar to search your site and a list of existing posts or pages. Clicking on one of the items in the list will change the hyperlink URL above

Once you have your hyperlink URL ready to go, click the Add Link button. Now your selected text will have a link

To remove the link, select your text again and click the unlink button. Now you’ll see that your link has been removed

If you want to create a list of links to your favorite blogs or sites in your sidebar, please visit the Links Menu (Blogroll) support page

If you would like to customize the links in your navigation menu, see the Custom Menus support page

Further reading on Links Manager

The Default Permalink

The permalink is a static hyper-link referring to one of your blog posts that look something like

That type of link can hurt your Search Engine ranking. The link can be made much better both for user engagement and for the Search Engines. You will want to change it. You can change your permalink structure through Settings > Permalinks
For more on Changing Permalinks see WordPress.org

WordPress Permalinks Plugins

Permalink Manager Lite - 60,000+ active installations
Custom Permalinks - 100,000+ active installations
Longer Permalinks - 8,000+ active installations
WP Better Permalinks - 1,000+ active installations
Permalinks Customizer - 4,000+ active installations
Automatically Update Permalinks - 1,000+ active installations
Custom Post Type Permalinks - 100,000+ active installations
Permalink Manager for WooCommerce - 40,000+ active installations

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